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Writing                      

Creative

Strategy

analog thinking
for digital culture

                                                                                                    

I spent the first 10 years
of my career
in movie marketing
at movie studios 

Summit
Lionsgate 
20th Century Fox 

I love movies
I wanted to be close to them

To be a part of the story 
And play in the sandbox

Tweets
Facebook posts
Memes
Stunts

All of it was
a dream job 

But after a while
it became familiar

the same tweets
the same memes
the same stunts

I craved something different

The most powerful tool
in marketing

is being unexpected

So I went to Apple

Where I spent 7 years
honing my craft
of cutting through culure

The work was a grind 
But it sharpened
my pencil



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